Bebe Akinboade
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SLEEK SISTERS BATTLE FAKE PRODUCTS

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The Sleek Nigeria brand is a make-up, hair and skin care line owned by two sisters, Ebele and Ify Ugochukwu. And in just 2 years, it has become a success story as the make up line now ranks as the most patronized.
Recently, the Sleek Sisters have had to contend with adulterated Sleek make up products that have flooded the market. The brand’s popularity seems to have enticed these fake adulterators to join the bandwagon, albeit unlawfully.
The first cases were reported in the first quarter of 2009 when customers came across certain cosmetic products labeled ‘Sleek’ but on removing the packaging, they realized they might actually be fakes; this was confirmed at the nearest Sleek Studio.
Before long, traders of these fake sleek products multiplied, quickly entering into markets like Balogun, Tradefair both in Lagos and even Onitsha in Anambra State, initially enticing customers with cheaper prices.
Although Sleek Representatives in the markets have maintained a close eye on them, the adulterators have upped their game as weeks and months roll by; from improving their packaging to look almost like the original Sleek version to increasing their prices to avoid easy detection, it does seem like there is no end to their tricks.
The fake products are brought into the country from yet unknown locations in Asia. These fake products can cause damage to the skin and health in general.
Cases have been recorded where test subjects reported a glaucoma-like effect/reaction (double vision & redness of eyes) immediately after using a fake Sleek I-divine eye shadow. Packaged to look just like the original, a trained eye can tell the difference; although at a recent seminar organized for Sleek representatives to further educate and inform them on the fakes, very few could accurately tell the difference between the original products and sample fake products.
The case is so serious now that these 2 industrious sisters have begun to take drastic measure against these adulterators. Sleek has joined forces with NAFDAC and is determined to rid the Nigerian market of these fake products.
Recent raids carried out in Lagos in the latter part of last year by NAFDAC officials saw several fake product peddlers arrested and their goods seized; other raids are scheduled for the 1st & 2nd quarters of this year and will include other states where fake products have been reported.
Hence, Sleek Nigeria advises her customers to locate registered franchises and distributors who can provide them with the original product of their choice.

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