MAKEUP PRODUCTS DOMINATING THE BEAUTY SCENE; WHY CELEBRITY WOMEN GO FOR THEM

The beauty industry is presently enjoying a rapid growth in the Nigerian market. This is because, the past years has seen Nigerian women becoming beauty conscious, so much so that they can spend a lot to look good. And one sector that has come alive as a result of this is the make-up terrain. In the last couple of years, quite a number of the top make-up artists have taken their business to the next level by either launching their own make-up line, or, have taken up franchise of top international make-up brands. In this special report, BOLA AKINBOADE brings to you top beauty products dominating the beauty scene.

BLACKUP
The BlackUp range was created in Paris in France by Fabrice Mahabo; a professional makeup artist who trained at the prestigious Christian Chaveae Artistic School. Fabrice noted a lack of luxurious makeup products for black, dark-skinned and mixed race women, and thus, became the creator of the first French Professional Makeup concept dedicated to Black Beauty, hence, the name BlackUp.
Today, BlackUp is the luxury makeup brand of choice for women of color worldwide, as the oil-free textures intense and long-wearing pigments have become a hit. Women can finally say, “this is the first time I found exact match of foundation or powder.”
From the innovative and best-selling Sublime Powder. Two way, cake, BlackUp is a serious yet fun makeup.
Distributed in Nigeria by Montaigne Limited, the house that brought you brands such as Clarins and Dr Murad to name a few, today, Blackup offers an unrivaled range of foundation, powders, eye and lip colors, mascaras, pencils, glitters, concealers and make up implements such as brushes and sponges. The range consists of Makeup, Matifying Base, Sublime Powder, Oil Free Liquid Foundation, Two way cake cream to Powder Foundation Concealer, Loose Powder, Eye Shadow Palette, Lipsticks, Lip-gloss, Lip Liners, Nail Varnish.
The Skincare range are Cel d’Iris French Gel, Capucine Toning Lotion, Apricot Scrub, Matifying cream. Black Up is offering a complimentary makeover for each client who visits the Black Up stand. Black Up is available in Lagos, Port Harcourt and Abuja at all Montaigne Place outlets.

OREKELEWA/H.I.P
Orekelewa is one of the first Nigerian owned makeup products in town. It is an all fragrance and paraffin free. It is owned by foremost makeup artist, Tara Durotoye, who has been in business for a very long time. She is definitely at the top of the list of people who turned makeup artistry into a profession in Nigeria. She has trained quite a lot of make-up artistes, some of whom are also making waves in the industry. She was also the first to launch a beauty range for women of color- Tara Orekelewa.
House of Tara boss invested time in the development of her products, especially to enhance the beauty of women of color. All products from House of Tara promote ethnicity and cultural heritage. The makeup house has a wide range of products, from powders, Foundations, Lip Glosses, Mascaras and Shadows to make up accessories like Brushes, Waist Holders and Make Up Boxes.
Recently, she also launched a new range of cosmetics product from the House of Tara, called H.I.P. It’s a High Intensity Pigment. The H.I.P range includes: Tube Lip Glosses, Single Pot Shadows and 12-in-1 shadows.
The Tube Lip Glosses are ultra shimmer lip glosses in durable tube packages. Available in 6 breath taking shades, named after ancient landmarks and resorts in Nigeria , they are Eleko, Obudu, Tinapa, Olumo Rock, Ikogosi Falls and Yankari, and they last long, is non sticky and leaves you looking ‘chic’
The Single Pot Shadows comprises of exclusive color range with names like Imosee, Ediye, Obaa Pa, Ahuofe, Tugbeje, Obaahemaa, Madam Tinubu, Dudu, Yarinya
The 12-in-1 Shadows comes in 2 ranges; Queen Amina and Queen Idia. The High Intensity Pigment of these 2 very inspiring colors enables for long lasting wear. Their properties stand them out, no fussy, silky smooth and contains long lasting glimmer ingredients.

BM PRO
Popularly known for its intense eye shadows and face primers, BMPRO is the brain child of one of the leading makeup artist in town, Banke Meshida Lawal, a brilliant make-up artist, who gained fame even while still studying as an English undergraduate at the University of Lagos.Ever since, she has caved a niche for herself in the beauty world and ten years on, she is still blazing the trail in a fast-expanding beauty industry.
And after years of mixing and matching various brands, she decided to put together her own line. BMPRO, a professional make-up line made to solve these problems – durability, heat resistant, shine and oil controlling, smooth and rich textures, conceal imperfections – these are some of the qualities the BMPRO line of makeup products possesses. They are also perfect for sensitive skins, as the line boasts of a non-fragrance collection. BM Pro make-up products are non-comedogenic, and are not tested on animals.
They are manufactured in strict compliance with regulatory laws. The products also come in over 40 beautiful colors in blendable, rich color and textures, and will help take the guess work out of stunning make-up application.
Available products include: Camouflage Brush, Eye Lights ,Lip Gel, Eye Shadow ,Liquid Lips, Luminous Lips , Blushers, Brush-on Brow , Indelible Gel Eyeliner, Curling Mascara , Lip pouch, Indelible mascara ,Long and Luscious Mascara, Express Beauty Bags, Lipsticks, Lip perfect , Eyeliner, Complexion Brushes , Eye Shadow Base, Loose Powder and Pressed Powder

REVLON
For almost eight colorful decades, Revlon has been making women beautiful in a classy way. Revlon cosmetics are of high quality, easy to apply, long lasting, value for money with the latest breakthroughs in the beauty industry. One such breakthrough is the long lasting Color Stay Technology.
The Revlon brand is exclusively distributed in Nigeria by CasaBella International, a sister company of the popular HealthPlus Pharmacy.
The CEO, Mrs. Bukky George has built a legacy of excellence, innovation and value and that is why she is passionate about the Revlon portfolio. These are sold through HealthPlus Pharmacies, Cosmetic Stores, Salons and Nail Bars. Each Revlon stand is manned by well-trained beautifully attired Beauty Advisors, who specializes in providing advice on skincare, how to use different make-up brushes and tools, plus the proper application of makeup.
The Revlon range is complete, boasting of popular brands like Revlon, Color stay, New Complexion, Age Defying, Almay, Charlie, Flex, Mitchum, Aqua Marine and 24/7 Deodorants. The products portfolio includes: Skin Care, Foundations, Bronzers, Eye Color, Eye liners, Mascara, Blushers, Lipsticks, Lip glosses, Lip Liners, Nail Enamel, Manicure, Age Defying, Fragrances, Deodorants, Hair care and Styling Range. And what a lot of people like about this product is its color stay quality, long lasting effect and transfer resistant cosmetics. The color stay technology was first developed by Revlon and the range includes lipsticks that won’t kiss off, rub off or wear off; the foundation that remains flawless for up to 16 hours and nail enamel that lasts for up to 2 weeks.With a big BANG!!! REVLON, world renowned brand of make up,cosmetics and toiletries has been around for over 8 decades, and is finally here in the Nigerian market for the discerning woman.Its wide range of beauty products offers quality, value for money,affordability and easy application.It simply exudess class and style

SLEEK
The Sleek brand is a hair and make-up brand run by 2 sisters, Ebele and Ify Ugochukwu. The UK based product was actually introduced into the Nigeria market in 2007, and since then, it has grown to become one of the most sought after on the scene right now.
Sleek Cosmetics is filling a gap in Nigeria created by the lack of affordable yet high quality cosmetics. It was established in order to meet the cosmetic needs of women of color, who have great difficulty in finding affordably priced cosmetic products that match their varying skin shades and tones.It is dedicated to providing women of color with a range of color cosmetic products that are sure to match/compliment their complexions, in desirable packaging.

LISE
Lise is a Unique makeup product made for the woman of colour. It helps promote healthy skin that glows. It is owned by one of the top make-up artist in the country, Eni Balogun of Lise Make-up over. Her business took another turn in 2006 when she also decided to launch her own make-up line also known as Lise Beauty Range.
Lise has created quite a buzz in the makeup industry in Nigeria and New York. Their goals are to let every African woman have a chance to enhance their beauty and promote a true brand specifically created for the African skin.
The make-up line comprises of a wide range of products which includes; Pro finish powders,Flawless finish foundations,Eye shadows,Lip Glosses,Lip Liners,eye liners,mascaras,brow powders,eye glitterz,lip styx,brow gels,face matte,cleansing astringent,eye shadow base and more

TONI PAYNE
Toni Payne Cosmetics is an exclusive line of quality cosmetics that has been created with every woman in mind, regardless of lifestyle or skin tone. This cosmetic line is owned by Toni Payne-Akande the estranged wife of the popular hip hop act, Abolore Akande, popularly known as 9ice. An expert Make-up artist, Toni Payne shuttle between Nigeria and US, in other to meet the need of her ever increasing clientele. An understanding that people have different lifestyles and beauty needs has lead to the creation of two range of makeup product. They are Toni Payne Platinum and Toni Payne Minerals, that give you the option of choosing what kind of cosmetics fit your lifestyle. Also available are a wide range of shades designed to suit all ethnicities that are made from top quality ingredients, vibrantly rich colors that promote healthy skin.

IMAN
Iman cosmetics is more than just a line of makeup products, it a beauty philosophy, a beauty products designed for women of all colors, with a focus on natural hues. Iman, which means Magnet in Spanish, has created a concept of whole beauty from the inside out. The brand is founded by international Super-Model and Style Icons, Iman. Last year, a top beauty outfit, Yinka Bodyline based in Lagos, Nigeria, got the deal with Iman cosmetics to become the sole distributor for Iman cosmetics in the whole of Nigeria and Ghana.
The Iman beauty range is specifically coutured for the woman of colour from the middle to the high income groups both in Nigeria and Ghana.The award winning brand is a favorite of models; make up artists, entertainers and everyday women from all walks of life. Iman is best known for foundations, powders, fashion shades and skin care that are especially formulated for skin of color, as they have a very vast range of coverage and complexion matching colors.
The line includes a diverse range of beauty products, from foundations and powders that perfectly match a wide array of skin tones to lipsticks, lip stains, lip shimmers, eye-shadow, mascara, eyebrow pencils and the wide range of skin care products. The Nigerian woman of class and style is assured of a brand that accentuates the beauty within their skin tones.

NUOBA COSMETICS
NOUBA, a premium Italian mineral make-up brand, has been formally launched into the Nigerian cosmetics market. The eye shadows come in trendy and exciting colors designed for women of all skin colors.
NOUBA was invented by a make-up artist called Rosy Armanini, in 1978, inspired by the Central African tribe, the NUBAS, who paint their faces and bodies with extraordinary colours and designs to celebrate events. The brand was before now restricted to the European and Middle Eastern markets and has now launched in Nigeria.
Mrs. Omotola Awa-Ibraheem, the owner of the NOUBA Nigeria franchise, believes that African women, Nigerians in particular are fashionable and can wear NOUBA’s vibrant eye shadows and lip colours. It is a well researched brand and all mineral based, made with natural ingredients such as Bees wax, Vegetable oil, Castor oil and more, which are not toxic to the skin.
The uniqueness of each product was demonstrated by a make-up artist, from the NOUBA eye pencils, which write perfectly without smearing or hardening over time. The pencils allows for a complete make up finish for those who only want a light effect and vanishes without the use of eye shadow.
The NOUBA lipstick has an immediate application and covering effect which keeps perfectly fixed for several hours. The reason for this effect is due to the high percentage of color pigments and perfect control of each single ingredient such as oil, waxes and pearls and others.
Another intriguing brand of NOUBA is the Millebaci, which is an extraordinary lip color with kiss proof formula and silky texture. Millebaci leaves the lips supple, kiss proof and does not feel sticky. The Rainbow Eyeliner is a combination of incredible variety of colors that characterize and personalizes the make up of the eye with a special eye liner.
According to Awa-Ibraheem, the perfect blend of the products leaves nobody in doubt of an attractive and pleasing appearance.

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bebeakinboade

BEBEAKINBOADE is the fresh voice of African style, offering an informative, inspiring and entertaining mix of fashion,beauty ,entertainment,events ,place, inspirational and much more

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