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INTRODUCING: THE NEW MACLEANS INTENSE WHITENING

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GlaxoSmithKline Consumer Nigeria (GSK) Plc has made an inroad into the nation’s movie industry as it launched its Macleans Intense Whitening along with an upcoming movie, tagged, Mr. and Mrs.
Commenting on the new-found partnership, the Senior Brand Manager of Macleans, Mr. Emeka Uchenna said, “Nigerians are stylish people, who desire some level of happiness and great atmosphere at home and as such, total oral health of an individual could be an indicator of how stylish, he or she may be. We see the relationship between Macleans Intense Whitening and Mr. and Mrs. Movie as a marriage of two good factors, focusing at achieving the same goal”.
“Mr. and Mrs.” is a compelling family story about love, betrayal and forgiveness, which is to help couples manage their various challenges and also provide some level of tips on the importance of family bonding. Its partnership with Macleans Intense Whitening could be a perfect companion in a healthy relationship.
“White set of teeth always play a key role in the total look of everyone, but bad breath can be the undoing of any relationship. Struggling with bad tooth and breath in any relationship can lead to other problems eventually, if not well managed”, Uchenna said.
He said, regular brushing with Macleans Intense Whitening is capable of effectively returning teeth to their natural whiteness and also efficacious in preventing the build up of calculus. Sodium Fluoride is included in the formulation to help protect against dental caries and so reduce cavities.
The introduction of Macleans Intense Whitening variant is in furtherance of the company’s commitment to offer credible healthcare solutions and products to help people feel better, do more and live longer. The development is also in line with GlaxoSmithKline’s commitments to enhance and improve values for consumers.
Speaking at the event, the producer of the movie, Chinwe Egwuagu, said, there is a significant connection between “Mr. and Mrs.” and Macleans Intense Whitening; they both speak to the same target audience–young people and families, who value quality lifestyle. While the movie x-rays and tries to correct the challenges faced by Nigerian couples in terms of quality lifestyle and relationship. Macleans Intense Whitening is positioned to help people achieve and maintain quality oral health and whiter set of teeth, which is something we place premium in this line of business.”
Susan Abba played by Nse Ikpe-Etim, is a lawyer, who is holed up in a marriage that has been engulfed by the social strata while Kenneth Abba played by Joseph Benjamin, is bent on not letting the world know of his wife’s background. Thelma Okoduwa plays Linda, a busy wife in control of her marriage, who is married to Charles played by Paul Apel – the perfect husband.
GlaxoSmithKline Consumers Nigeria Plc, makers of Macleans variants is one of the world leading research-based pharmaceutical and healthcare companies.
Macleans Intense Whitening is capable of effectively returning teeth to their natural whiteness and also to be efficacious in preventing the buildup of calculus. Sodium fluoride is included in the formulation at a level of 1100 ppm to help protect against dental caries and so reduce cavities.

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