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THE MAKING OF A STYLE QUEEN:HOW KATE MIDDLETON IS SINGLE-HANDEDLY CHANGING THE FACE OF FASHION

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In the world of eight-inch platform heels, mini skirts and oversized it-bags, one dainty Duchess is choosing more subtle ways to make her mark on fashion.
On the fifth day of the Royal tour, Kate wore an elegant cream and navy long-sleeve cable knit dress with pussy-bow neckline by Sarah Burton for Alexander McQueen for her visit to Prince Edward Island.
The 1920s-style preppy dress is a move from her usual style but will no doubt be a sell-out hit.
It has been well documented that Kate Middleton’s marketing power – known as the Kate effect – ensures anything she is seen wearing is sold-out within hours. But what continues to come a surprise is how Kate can turn the notably ‘un-fashionable’ into an instant hit. The simple nude Vanessa dress by Joseph she wore on Sunday in Quebec City has unsurprisingly now sold out.
While some labeled her outfit choices over the weekend ‘boring’, Kate’s style is what will ultimately ensure her iconic status. Although she has never been seen in a pair of highly coveted Christian Louboutin shoes, or sporting a weighty Hermes Birkin on her arm, Kate still has the ability to shift thousands of copies of a simple Zara dress.
Ironically, it is Kate’s conservative approach that has placed her so strongly on the radar.
But bravely eschewing a professional stylist, the Duchess of Cambridge’s carefully chosen wardrobe, consisting of over 30 outfits, is an indication that she isn’t simply indiscriminately choosing pieces that appeal to her, but rather making a deliberate statement.
Tall and thin, Kate’s slender figure would give most models a run for their money, and while most looks would suit her, she has chosen to stick to a simple but effective formula.
She rarely strays from a knee-length sheath dress, boxy jacket or blazer, court shoes and a clutch bag.
Her trademark look is not new – Kate’s capsule style has been the same since she started dating the Prince. But as she has been increasingly thrust into the limelight, her style has continued to mature and develop.
Her taste for jewellery has also changed. Whereas it was always rather understated, Kate is now sporting sophisticated brooches, carefully selected earrings and of course, the stunning sapphire engagement ring.
The demure outfits – skirts never too short, heels never too high – are telling details.
Kate knows who she is and isn’t easily swayed by passing trends.
Her wardrobe choices indicate qualities in her character: stability, loyalty and self-assurance.

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