Bebe Akinboade
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“WHY THE FACE OF SLEEK THIS YEAR IS A 3-IN-1 COMPETITION”- IFY UGO CHUKWU

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This year’s edition of the Sleek competition, is the first of it’s kind in Nigeria. It is a celebration of the total woman….the true Nigerian woman…truly strong….truly feminine. It is one competition that will produce three winners…no 2nd place! Winners will emerge for Face of Sleek, S. Studio Woman & Style Star.
The Face of Sleek category aims to applaud authentic Nigerian beauty, good mannered, well spoken, eloquence and poise. She will be the Sleek Ambassador. Her prizes include a brand new car and a sponsored trip to the UK for the London Fashion Week. She will be styled for the year with Sleek and S.Studio products. She will get the exposure of a life time.
The S. Studio Woman category aims at applauding the working woman. It is open to any woman who works in the corporate world or runs her own business. It is the ultimate tribute to the woman’s all important roles at work and at home. They will single one out (with the most remarkable story for balancing work and home) and she will represent all the remarkable women out there. Her prizes include an exotic holiday for two to Seychelles as well as Sleek, Style Star and S. Studio products for one year.
And Style Star will identify a young academic. By this, Sleek is looking for a student whose academic style shines like a star- someone who excels in the Sciences or in the Arts. She will represent all those out there who burn the midnight lamp to ace their exams. We are honouring those who know that passing exams is still about what you have in your brains. Whilst we honour all, one will be selected (with the most outstanding academic record based on mental capabilities). Sleek will give her a full scholarship in any Nigerian University, an internship in the top organization for her chosen field and style her for one year with Sleek, Style Star and S.studio products.
BOLA AKINBOADE met with one of the Sleek Sisters, Ify Ugochukwu recently, and she opened up on why this year competition is taking a different twist.

Bola Akinboade(B.A): This year’s event is 3-in-1, what led to that idea. Why did you decide to do things differently?
Ify Ugochukwu(Ify): Yes it is 3-in-1 and what led to it is the fact that sleek products…Sleek Makeup, Sleek hair, S.studio skin care and Style star hair is being used by women of different ages, different walks of life, size and colour and these three categories is our way of appreciating the total woman, which is what Sleek represents.

B.A: Won’t your attention be divided amongst the winner?
Ify: All three winners would be given equal attention because they are all winners; none is higher than the other. That is why it is 1 competition, 3 winners.

B.A:What are the qualities you look out for in each winner?
Ify: Authenticity!

B.A:What does the winners stand to gain?
Ify: In no particular order, The Style-Star winner gets Full Scholarship at any Nigerian University and Internship too; The Face of Sleek Winner, gets a brand new car and a trip to London for the London Fashion Week and finally, the S.Studio Woman wins a holiday to Paris

B.A: It’s been two years since Makida Moka was crowned as the Face of Sleek. Why did you decide to wait that long before staging another one?
Ify: Face of Sleek is not just a Beauty Pageant, it’s more like a Project and so we don’t think it ideal to hold it every year.

B.A: No doubt, this year’s event is going to be bigger and better than the previous ones, what are the other side attractions?
Ify: We will be the launching our Skin Care line(S.STUDIO), a few designers will bee showing casing their stuff, musical performances and much more; we don’t want to let the cat out of the bag now, but no doubt, this year’s event is going to be incredibly thrilling and exciting.

B.A: With all these brilliant ideas, how do you want to Bankroll it because the project is a huge one?
Ify: Every serious company has to have an advertising and marketing budget and that’s how you bankroll events such as this

B.A:What would you say have been the greatest achievement so far for Sleek Nigeria?
Ify: Being the most loved and most used beauty brand in Nigeria and for that we are truly grateful to our customers, our franchises and distributors and of course our Father in Heaven, who keeps us alive and makes it all possible.

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