GISELE EMERGES WORLD’S FIRST BILLIONAIRE SUPERMODEL AS HER LINGERIE BRAND GOES GLOBAL
She’s the world’s richest model, but Gisele Bündchen’s wealth is set to grow as her lingerie label goes global.
Launched last May, the Gisele Bündchen Brazilian Intimates range has proved popular in Latin America, Portugal, Japan, and Israel and now further expansion is expected.
The former Victoria’s Secret Angel premiered her collection, for Brazilian company Hope, in São Paulo last May.
Stepping onto the catwalk the 31-year-old, mother-of-one showcased various designs featuring blush pink and black satin, tassels and lace.
After the 40-piece collection hit stores across Brazil the fashion retailer Hope reported a 40 per cent increase in turnover.
Now, the range is expected to be a hit with shoppers worldwide.
And with her products endorsements and business ventures earning a total of £29 million last year, Bündchen is now believed to be on track to becoming the world’s first billionaire supermodel.
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