RIHANNA DROPPED AS FACE OF NIVEA
Rihanna has been dropped as the
face of skincare giant Nivea.According to Stefan Heidenreich – the new head of
Nivea’s parent company Beiersdorf – the singer was axed because her behaviour
is not appropriate for the brand.
face of skincare giant Nivea.According to Stefan Heidenreich – the new head of
Nivea’s parent company Beiersdorf – the singer was axed because her behaviour
is not appropriate for the brand.
Speaking
to the Daily Mail, Heidenreich said: “The advert starring Rihanna was a no-go. I do not understand how
Nivea can be brought into association with Rihanna.”
He was later quoted as saying: “Nivea is a company which stands for trust,
family and reliability.”
Rihanna had starred in a series
of campaigns for the company, which also sponsored her Loud world tour last
year, while her hit California King Bed was used as the soundtrack to the an
advertisement for the brand.
At the time, Nivea representative Markus Pinger said: “We are excited to
have Rihanna supporting us in our
celebration and building a new generation of fans.”
The S&M hitmaker – who also appeared topless
in a commercial for the brand’s 100 Years Skincare For Life campaign – has come
under fire recently for photos posted online by her, that showed the singer
throwing money at female strippers. Fans were also concerned earlier this year,
when Rihanna reunited with
former boyfriend Chris Brown in the studio, despite his being convicted of
assaulting her in 2009.
to the Daily Mail, Heidenreich said: “The advert starring Rihanna was a no-go. I do not understand how
Nivea can be brought into association with Rihanna.”
He was later quoted as saying: “Nivea is a company which stands for trust,
family and reliability.”
Rihanna had starred in a series
of campaigns for the company, which also sponsored her Loud world tour last
year, while her hit California King Bed was used as the soundtrack to the an
advertisement for the brand.
At the time, Nivea representative Markus Pinger said: “We are excited to
have Rihanna supporting us in our
celebration and building a new generation of fans.”
The S&M hitmaker – who also appeared topless
in a commercial for the brand’s 100 Years Skincare For Life campaign – has come
under fire recently for photos posted online by her, that showed the singer
throwing money at female strippers. Fans were also concerned earlier this year,
when Rihanna reunited with
former boyfriend Chris Brown in the studio, despite his being convicted of
assaulting her in 2009.
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