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THE RISE AND RISE OF KEMI ADETIBA

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Kemi Adetiba
got her first taste of the media industry as a little girl accompanying
her father, Dele Adetiba, to radio and television stations. Dele Adetiba
is a renowned veteran in the advertising and broadcast industries, playing
a pivotal role in their development in Nigeria.
It was not long before he threw his daughter in front of the camera, where she
headlined two national television commercials for the iconic detergent brand
OMO.
Though a law school graduate, Kemi has, in a short space of time, excelled in
the entertainment both in Nigeria
and across sub-saharan Africa. Starting out as a radio
personality with Rhythm 93.7FM, Kemi soon became the voice behind two
nationally syndicated hit shows: Soul’d Out and her signature, Sunday
at the Seaside, also frequently
helming other shows on the station.


Slowly, she began to transition from her first love, radio, to focus on a
budding television career. Today, she is one of Nigeria’s top television
personalities and producers, having hosted hit shows on MNet (Studio
53, Temptation Nigeria), Soundcity (Lifestyle, Celebrity
Profiles, Chat Room, various red-carpet specials), and the nationally
syndicated reality show, Maltina Dance All for three years running.
The Future Nigeria Awards have taken notice, nominating  Kemi for the On-Air Personality of the Year
award five years in a row (including 2011, where she became the first
double-nominee in the ceremony’s history with a nod for Screen
Producer/Director of the Year).

Thanks to her fun, affable personality, Kemi was tapped to host numerous events
including Silverbird Entertainment’s 25th Anniversary Gala, the Dance Theatre
of Harlem’s Year-End Celebration show (alongside DTH founder, the great Arthur
Michelle), the launch of HAUTE fashion magazine in New York, the 2008 Future
Nigeria Awards (with Nollywood actor Raz Adoti), the 2009 Hip-Hop World Awards,
and MADE Magazine’s “Celebrities on the Runway” show.
In 2007, after years of success in front of the camera, her love of
storytelling drew her to enroll in the New York
Film Academy.
Today, Kemi is an award-winning director, producer and cinematographer. Her
body of work includes music videos, commercials, television content and
films.

Shortly after its release, her short ‘Across a Bloodied Ocean’ was screened at
the Pan African Film Festival in Los Angeles
and the National Black Arts Festival in Atlanta.
That same year, her production company, K-Alpha, produced for DVD The 2009
ThisDay Music Festival featuring headline act R.Kelly.
She has seen tremendous success as a music video director. Her first, for the
song “Ekundayo” by singer/songwriter TY Bello, was named Best Female
Video at the 2009 SoundCity Music Awards. Omawumi’s “Today Na Today”
video won Best Female Video at the Nigerian Entertainment Awards in New
York and was nominated for Best Music Video at the
2010 SoundCity Awards. Her work on Banky W.’s “Lagos Party” also earned
Best Editing and Best Male Video nominations at that year’s SoundCity Awards.
Kemi’s work on “More You” by singer/songwriter Bez won her
international critical acclaim, with the most touching tribute coming in the
form of a write-up by her alma-mater, the New York
Film Academy.

Her time as a speaker and judge at 2010’s FIVECC 2010 (Music Film Festival) in Alicante,
Spain, inspired her to do
more to shine a spotlight on the music video works of her African
contemporaries by launching the continent’s first Music Video Festival. Kemi’s
other upcoming projects include multiple films and a social-media-driven
charity, #PayItForward.

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