VLISCO NEW MULTI-COLOURED DESIGNS

These are exciting collection from Vlisco – ‘ Jeu de
Couleurs’ focused on one of the core strengths of the label – colours. Vlisco
has a range of over 200 beautiful colours, most of them unique to the brand.
These colours can be combined in a myriad of ways to create stunning looks and
cuts and designs again and again.

Love of Colour
From the early batik-inspired colours to today’s bold brights, colour has
always been a big part of Vlisco’s roots. Colour is therefore at the heart of
the new collection – and the idea of playing with layers of colour is
particularly important this season. To show off the interplay between Vlisco’s
vibrant designs and the layered use of colours, more colour variation than ever
before was used in the collection.

Playful photography
The Jeu de Couleurs collection was inspired by richly layered art and
photography. To bring our vision to life Vlisco went looking for the right team
of artists. We found the perfect match with Freudenthal/Verhagen, who typically
use a multi-layered approach to tell a story through their work. Bringing their
signature to the Vlisco campaign, the photographers created a lavishly layered
effect by combining various prints and colours in each image, showing off
Vlisco’s fabrics on the human body but also as bold backdrops.

Colour layering
It’s possible to create various designs by layering different colours over one
core drawing. This technique makes the Jeu de Couleurs collection’s wax block
fabrics more vibrant than ever.

New product
The collection features a number of exciting innovations. In 2013, Vlisco will
offer a Limited Editions fabric with every collection. The first such fabric is
called ’Design with a Sparkle’. It features a layer of sparkly embellishment,
which is actually printed onto the Wax block fabric itself. Also for the first
time in several years, Vlisco has created a number of new Java designs,
particularly exciting this season is the colour choice available. In fact, one
design now even comes in 12 colour variations, each with a totally different
look thanks to the clever use of colour blocking.
Consumers and designers will have the opportunity of purchasing our stunning
collections in 2yd and 4yd lengths in Nigeria
to make stunning creations and try out playful mix-and-matches.

Scarves & Bags
Vlisco’s matching line of accessories is another interpretation of the Jeu de
Couleurs collection’s playful approach to colour. The four coordinated silk scarves feature an interesting trompe l’oeil
effect of layered fabrics, another play on the layered theme. The scarves can
add a sophisticated accent to any look, but can also be used as a fabric to
make a new outfit.  The handbags in this collection come in a range of
coordinated colours and materials, which offer a different take on the
theme.  The scarves and bags will be available from select Vlisco
boutiques and the Vlisco website from 4
February 2013.