Bebe Akinboade
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STEPHANIE OKEREKE: TRUE KANEKALON AMBASSADOR OR BRAND REBEL?

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Stephanie @ Nite of a thousand braids

In the year 2011, Kaneka Corporation of Japan, maker
of renowned hair fibre, Kanekalon, signed an endorsement deal with Nollywood’s
A-list actress, Stephanie Okereke, as its brand ambassador in Nigeria.


Stephanie signing the contract

The endorsement was meant to see the award winning actress
promote the company’s product and participate in the marketing campaigns which
include Kanekalon’s Brand Building campaign, Kanekalon ‘Salon Storm’
Activation, Kanekalon ‘Night of a Thousand Braids’ event and other brand
promotional activities.


Stephanie @ the Kanekalon ad shoot

Stephanie seemed to fit very well into the hair
extension brand and it seemed they couldn’t have made a better choice.


Stephanie @ Monalisa Chinda’s dance for life show

The Kanekalon Salon Storm print adverts that ran in
the media were unique and distinct. She is indeed an ideal fit for the brand.


Stephanie @ premiere of Dr Bello

But wait, is Mrs Idahosa representing the brand as
she is expected to?  Asides from the
promotional adverts (both print and electronic) and the campaigns listed above,
Stephanie is hardly or probably never seen wearing kanekalon hair. 



Shouldn’t it have been included in the contract that
she wears the hair at public functions so that her fans can see her and
associate her with it? 

(Imagine Tiger Woods signing an endorsement deal
with Nike and then seen wearing Reebok in Public)

Stephanie @ AMVCA Awards

I think Stephanie should embrace the brand more,
wear it’s hair more often, especially at public functions and red carpet
events. Seeing her with the hair will remind her fans that she is a worthy
ambassador for the brand.

Anyway, this is up to Kaneka to decide. What do you
think?

 
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