Bebe Akinboade
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ESTEE LAUDER NEW MOVES

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The beauty giant Estee Lauder which already has a presence
in South Africa,
is looking to increases its penetration in Africa,
starting with Nigeria.
“According to recent market reports Estee Lauder is going ahead
full tilt with their plans to introduce several of the top-selling brands in Africa,
with plans to be active in marketing their products initially in Nigeria
and later in Mozambique
toward the end of the year. The company has announced their plans to
gradually increase their presence in the economically developing countries such
as Angola, Nigeria,
Ghana, the Mozambique
and Tanzania to
begin with, following in the footsteps of their highly successful launch
in Lagos during 2012
The company’s marketing department has already identified
several key markets estimated to have the largest growth potential, with cities
such as Abuja and Port
Harcourt in Nigeria
following in the footsteps of Lagos,
as well as the capital cities of Africa’s largest and
most well-developed countries reportedly being the key target for Estee
Lauder’s marketing drives.
As well as planning to open additional stores in the Lagos
region for the company already has a strong foothold Estee
Lauder are reportedly also preparing to introduce their MAC brand of
makeup  to fresher markets in the region. The company’s marketing team and
confident that thanks to its encompassing range of fragrances, the MAC brand
will help Estee Lauder stamp a major footprint in the rapidly economically
expanding in Cote d’Ivoireas well as in Botswana
and Zambia.

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