FASHION DESIGNER OF THE WEEK: ALEXANDER AMOSUN

If one were to describe Amosun in
one word, the word that best describes him is “luxury”. Amosun has taken his
love for luxury and exquisite items to another level by making use of diamonds,
swaroski and other precious stones in his every day design. The words “cheap”
or “affordable” are words you can never find in Amosun’s vocabulary, let alone
among his collections.Amosun is not your regular fashion
designer, apart from designing glamorous and exquisite clothes and jewelry; he
has taken his expertise to another level by extending it to designing
luxury cuff links, phone cases, wallets, key chains, phone and phone
accessories and most recently Champaign.
Earlier this year Alex Amosun launched the world’s most expensive champagne,
worth £1.2million (N290m). (That’s like N50million per glass!!!). The drink is termed ‘Taste of Diamonds’
and it was designed for Goût de Diamants. For now, it is unclear if any
Nigerian has purchased the ‘diamond drink’ yet.  Amosun made his first one million pounds at the age of 25 and
had his name in the Guinness book of records as the only designer to have
designed the most expensive suit in the world.

The world most expensive suit is worth 70,000 pounds and had been
showcased at a number of fashion shows both in Nigeria
and internationally, including the Arise fashion week 2011. The suit was not
showcased by a model, but was brought to the runway on a single rack
accompanied by two security guards.  The fabric of this single-breasted
suit is made from vicu wool; the most expensive wool in the world. The wool is
scarce and made from the coats of muskoxen. It’s also threaded with 18-karat
gold and its single button features pave set diamonds. This fantastic suit took
a total of 80 hours to make.

 Amosun seems to have a fetish for pimping up cell phones and phone
accessories, with some of his phones selling for as much as 10,000 pounds.
Amosun Couture specializes in the customization of prestigious and fashionable
handsets, items of the latest technology, and luxury possessions. he transforms
the ordinary into extraordinary by very delicately and expertly adding a
variety of colours of Swarovski Crystallized Elements, combined with precious
metals such as Platinum, Gold or Rose Gold (all of which are plated). His items
simply ooze sheer opulence.
He exhibits a strong love for gem-studded phones and accessories and his apple
and blackberry phones go for between £999.00 and £3750.00.

Asides from his fashion savvy and love for luxury, Amosun is also a
talented business man who has a penchant for turning whatever he touches to
gold. His exceptional business acumen made him to be recognized by CNN where he
was interviewed by  Richard Quest.  Amosun’s love for luxury and
opulence is also reflected in his social life as he loves to mingle with high
flyers like P-Square, Jay-Jay Okacha, Obafemi Martins and Don Jazzy. He has
also been interviewed and profiled by many international journals like dailymail
UK and national
telegraph among others.

Amosun is on Nigerian designer who has paid his dues as far as the fashion
and business world is concerned. The Alexander Amosun pieces are items the
common man can only wish and dream for and Amosun is unapologetic about this.