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RIHANNA IS THE FACE OF FRENCH FASHION HOUSE BALMAIN’S SPRING SUMMER 2014 CAMPAIGN

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Rihanna has been announced as the face of Balmain’s 2014 campaign. If you were looking for an early indicator, she’s already worn Balmain on her Diamonds World Tour this year.
The  Eighties/Nineties throwback campaign was shot in New York by Inez van Lamsweerde and Vinoodh Matadin .

Described as an “icon” by the label’s creative director, Olivier Rousteing, in one snap, RiRi glances up at the camera, looking a little coy as she’s decked in a pink houndstooth coat, gold jewelry and white lace ankle booties. In another she cocks her head to the side, offering a come-hither glance as she models a navy knit sweater with gold detailing, heavy bangles and a denim bottoms. Her new Maori tattoo is prominent as she decorates her nails with stiletto-style pointed tips.

A third ad has Rihanna in another houndstooth coat (I detect a trend), this time a monochromatic color with a pencil skirt, complete with a thigh-high, pop star-approved slit. Meanwhile the fourth snap has the singer looking like a winter wonderland in a snuggly white, high neck knit, teamed with a tweed (maybe?) skirt and her hair wild and playful as she runs her fingers through the curls.

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