RIHANNA AGAIN!!! NEW PERFUME AD TO BE RESTRICTED FOR BEING SEXUALLY SUGGESTIVE
Rihanna’s new
perfume ad to be restricted for being sexually suggestive. The Advertising
Standards Authority slapped the raunchy advert with a placement restriction
after a complaint from just one person.
perfume ad to be restricted for being sexually suggestive. The Advertising
Standards Authority slapped the raunchy advert with a placement restriction
after a complaint from just one person.
The image, which
shows a topless Ri-Ri sitting on the floor with her feet raised against a large
bottle of her new scent Rogue prompted a complaint that it was demeaning to
women, and that depicted a sexualized and provocative image that was unsuitable
for children.
shows a topless Ri-Ri sitting on the floor with her feet raised against a large
bottle of her new scent Rogue prompted a complaint that it was demeaning to
women, and that depicted a sexualized and provocative image that was unsuitable
for children.
Parlux Fragrances argued that the nudity in
the advert was not demeaning and insisted it showed Rihanna in a position of
power. The ASA sort-of agreed but still thought that it wasn’t OK for kids to
see the ad.
the advert was not demeaning and insisted it showed Rihanna in a position of
power. The ASA sort-of agreed but still thought that it wasn’t OK for kids to
see the ad.
“We considered that
the overall impression of Rihanna created by the ad was one of
confidence,” a ruling on the ASA website reads.
the overall impression of Rihanna created by the ad was one of
confidence,” a ruling on the ASA website reads.
“We concluded that
the ad was unlikely to be demeaning to women or to cause serious or widespread
offence. While we did not consider the image to be overtly sexual, we
considered that Rihanna’s pose, with her legs raised in the air, was
provocative,” the statement continued.
the ad was unlikely to be demeaning to women or to cause serious or widespread
offence. While we did not consider the image to be overtly sexual, we
considered that Rihanna’s pose, with her legs raised in the air, was
provocative,” the statement continued.
“Because of this,
and the fact that Rihanna appeared to be naked except for high heels, we
concluded that the ad was sexually suggestive and should have been given a
placement restriction to reduce the possibility of it being seen by children.”
and the fact that Rihanna appeared to be naked except for high heels, we
concluded that the ad was sexually suggestive and should have been given a
placement restriction to reduce the possibility of it being seen by children.”
Anyone who has
access to the Internet will have seen Rihanna looking more provocative than
this, so do you think it’s worth restricting this advert?
access to the Internet will have seen Rihanna looking more provocative than
this, so do you think it’s worth restricting this advert?
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