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DUBAI’S DEAL 2016 SHOW SET TO HOLD IN APRIL

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Africa’s amusement, entertainment and retail industry is set to benefit by
participating in Dubai’s DEAL 2016 (Dubai Entertainment Amusement and Leisure) show.
DEAL is the largest amusement and entertainment exhibition in the Middle East
and Africa region and will exhibit the latest innovations that can soon be part
of the African amusement industry sector. Compared to the global gross domestic
product (GDP) average, Africa has been experiencing a rapid growth. Reports
have revealed that six out of ten fastest growing economies globally are in
Africa, a USD2 trillion economy.

Over 12% of the visitors from the last year’s show were from Africa.  International Expo Consults (IEC), the
organizer of the event, predicts this percentage to grow exponentially due to
the rapid transformation of the African theme parks and amusement sector. DEAL
2016 is set to unveil state-of-the-art innovations and is forecasted to grow by
over 40% this year, a leap from last year’s 35% growth.
The show last year unveiled cutting-edge inventions including 9D park rides
and augmented reality games, among other family entertainment centre (FEC)
equipment.  International and regional
exhibitors and visitors will converge for the annual trade show this year
including a large number of African stakeholders.
Sharif Rahman, CEO of IEC, stated, “The DEAL 2016 show is forecasted to
boost Africa’s industry by bringing in to their market the latest innovations
in their own entertainment and amusement sector. IEC also announced that the
2016 edition of the show will be bigger than its previous editions. This event
is the Middle East’s platform for international stakeholders to have a smooth
transition into the region’s market and to also network with the industry
leaders”.
“In every edition of the show, we are very grateful to see a successful
turnout of visitors from Africa. The continent’s rising number of developments
will contribute to a bigger demand of services and equipment in its industry.
Each year African trade visitors travel all the way to the UAE to witness the
latest trends and to meet potential suppliers for their own businesses”.
“The boom in Africa’s economy is beneficial for the amusement industry.
This growth is set to increase the purchasing power of companies in Africa. A
number of malls and retail centres are also under development, giving a rising
demand to suppliers of the entertainment sector,” adds Sharif.
DEAL 2016 will also introduce the Amusement Operators & Franchise
Showcase pavilion, which is set to host investors and decision makers in the
amusement franchising industry.  This
section of the show will also bring in real estate firms involved in shopping
centers and mixed-use developments; theme park and FEC operators; retailers and
education providers; event organizers and government figures.
The DEAL 2016 show will have innovators from various parts of the world
such as Belgium, Canada, China, Hong Kong, Germany, Netherlands, Italy, UK,
France, Turkey, and USA, apart from several countries that come to the show
every year. Over 300 exhibitors from 33 countries are expected to showcase
cutting-edge innovations in the industry. The DEAL 2016 show will be held from
19th to 21st April, 2016 at Zabeel Halls 4, 5 and 6 in the Dubai World Trade
Center, Dubai, UAE.
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