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SAMSUNG AFRICA UNVEILS NEW PRODUCTS

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Samsung Electronics Co., Ltd. today unveiled its product line-up for 2016
at its annual Samsung Africa Forum event.The company underlined the importance
of innovation that makes a meaningful difference in people’s everyday lives,
showcasing its new bezel-less curved SUHD TVs with Quantum dot display, the
industry-first Front Load Washer with AddWash™, and a range of refrigerators
and freezers with Twin Cooling™ technology.
“Samsung has continuously worked to help people live smarter lives, and
this year we have taken a huge step forward with our diverse products and
services,” said Mr. Yoo Young Kim, CEO and President of Samsung Electronics,
Africa Office. “We will continue to enhance consumers’ quality of life by
listening to their needs and strengthening our ecosystem.”

THE NEXT GENERATION OF HOME ENTERTAINMENT
Samsung unveiled its spectacular new line-up of SUHD TVs that feature
unparalleled picture quality with Quantum dot display; the world’s first
bezel-less curved design, which is beautiful from every angle; and the smartest
user experience that makes it easy for consumers to access all their
entertainment content in one place.
Samsung’s 2016 SUHD TVs feature the world’s only cadmium-free, 10-bit
Quantum dot display, offering the most true-to-life picture quality with
stunning brightness, exceptional contrast and the most lifelike colours ever
offered by Samsung. The future of display technology, Quantum dot display
converts light into nearly any colour in the visible spectrum without
distortion or compromising the brightness level, delivering the optimum viewing
experience for consumers, regardless of the lighting environment.
This year, all of the Samsung SUHD TVs will feature the ability to provide
a premium high dynamic range (HDR) experience, with 1,000 nit HDR minimum for a
higher level of contrast between light and dark images. New Ultra Black™
technology also significantly reduces light reflection, further enhancing
picture quality with minimal glare.
Built on the Tizen operating system (OS), Samsung’s 2016 Smart TVs make it
easier for consumers to discover and access all their favourite content and
services, from TV shows and movies, to games and programme information, all in
one place. The new Samsung Smart TV eliminates the need to juggle multiple
remote controls. The Samsung Smart TV will automatically recognise the type of
set-top box, game console, OTT box or home theatre system that is connected to
the TV. This allows users to control all of the external devices with the Smart
Control remote — with no setup required.
Samsung also unveiled the latest additions to its audio product line-up,
including the HW-K950 Soundbar, the company’s first to feature Dolby Atmos®,
and the industry’s first soundbar package to include two Dolby Atmos®-enabled
wireless rear speakers. The complete HW-K950 package delivers an incredible
5.1.4-channel sound.
INTELLIGENT DIGITAL APPLIANCES TRANSFORM THE KITCHEN
Many consumers have dreamed of owning a spacious refrigerator that keeps
food fresher longer so their weekly grocery shop goes further. It is a common
disappointment to reach into the refrigerator to find that the fruits or
vegetables have lost their natural moisture, even when kept in the vegetable
drawer.
“The R&D team at Samsung worked hard to overcome this problem. Now
consumers can keep food fresher, longer, with Samsung’s innovative Twin Cooling
Plus™ technology,” says Sunil Gupta, Africa Regional Product Manager, Digital
Appliances.
Samsung’s Twin Cooling Plus™ technology is a truly independent cooling
system, preventing unpleasant smells from food moving between the fridge and
freezer, ensuring the original flavour of ingredients stored in the freezer is
perfectly preserved and odourless.
No air movement between the compartments also means the freezer stays
completely frost-free, prolonging the shelf life and the flavour of its
contents. It also prevents the build-up of ice, removing the need to defrost
the freezer.
Thanks to the Twin Cooling Plus™ technology, consumers can enjoy
flexibility with cooling storage depending on their needs. The true independent
cooling system allows for turning the freezer into a fridge when required, or
just turn off the fridge compartment when leaving home for a long vacation. The
five modes are Freezer-Fridge, Energy Saving, Vacation, Fridge Max, and Mini
mode.
Samsung today also launches an affordable range of refrigerators and
freezers, designed especially for African consumers. These include the vertical
freezer, the 180-litre top-mounted freezer, the 1-Door 110-litre fridge, and a
chest freezer in the small size capacity of 150 litres.
MAKING THE WASHING MACHINE WORK FOR YOU
Samsung recognises that in the rush to get laundry done on a frenzied
weeknight or during a crazy weekend, a stray sock may simply get overlooked, so
Samsung’s simple, practical response to that is to add the industry’s first
“AddWash” door to its front load washer.
The Samsung Front Load Washer with AddWash™ has a distinctive access door
that makes it convenient to add any item, such as a piece of forgotten laundry
or extra detergent, in mid-cycle without needing to drain the washer and open
the main washer door. 
AddWash utilises a SuperSpeed feature, which finishes a load in less than
an hour. It also features our EcoBubble technology, which premixes detergent
with air and water, penetrating clothes 40 times faster than a normal mix of
water and soap. It comes with an array of smart functions, making it easier for
users to monitor and control wash cycles.
From gently caring for delicate fabrics, to advanced technologies that make
detergent work harder, to a full load washed in as little as 30 minutes,
Samsung’s Front Load Washer with AddWash can easily keep up with your family’s
toughest laundry tasks.
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