FACEBOOK LAUNCHES AGENCY AMBASSADOR PROGRAMME FOR AFRICA
Facebook has launched an Agency Ambassador Programme for Africa as part of
its drive to equip its agency partners with the skills and information they
need to make the most of Facebook as a marketing and advertising platform.
Agency Ambassadors have a direct line to Facebook and receive extensive
training to help them become their agency’s expert in Facebook’s tools,
technologies and solutions.
its drive to equip its agency partners with the skills and information they
need to make the most of Facebook as a marketing and advertising platform.
Agency Ambassadors have a direct line to Facebook and receive extensive
training to help them become their agency’s expert in Facebook’s tools,
technologies and solutions.
Delegates representing 32 top media agencies from four countries (Nigeria,
Ghana, Kenya and South Africa) gathered at a three-day summit in Johannesburg
from 29 March to 1 April, where a Facebook team from around the world trained
them to become Africa’s first Facebook Agency Ambassadors. The collaborative
training equipped participants with the resources they need to understand how
to drive real business results through digital marketing, and in turn share
this knowledge within their organizations. The forum also afforded an
opportunity for the agency representatives to provide feedback to Facebook.
Ghana, Kenya and South Africa) gathered at a three-day summit in Johannesburg
from 29 March to 1 April, where a Facebook team from around the world trained
them to become Africa’s first Facebook Agency Ambassadors. The collaborative
training equipped participants with the resources they need to understand how
to drive real business results through digital marketing, and in turn share
this knowledge within their organizations. The forum also afforded an
opportunity for the agency representatives to provide feedback to Facebook.
The launch of the program follows within a year after the opening of
Facebook’s first office in Africa—based in Johannesburg, South Africa— when
Facebook committed to supporting and up-skilling businesses across the
continent.
Facebook’s first office in Africa—based in Johannesburg, South Africa— when
Facebook committed to supporting and up-skilling businesses across the
continent.
“We’re so excited to launch the Facebook Agency Ambassador Program, a first
for Africa,” says Nunu Ntshingila, Head of Africa for Facebook. “As media
transcends to digital, it’s of crucial importance that these Ambassadors are
equipped to take their learnings back to their agencies – both digital and traditional – so that they
can make the most of the digital opportunity, and ultimately grow brands and
businesses.”
for Africa,” says Nunu Ntshingila, Head of Africa for Facebook. “As media
transcends to digital, it’s of crucial importance that these Ambassadors are
equipped to take their learnings back to their agencies – both digital and traditional – so that they
can make the most of the digital opportunity, and ultimately grow brands and
businesses.”
The programme incorporates Facebook Blueprint, an education program that
trains agencies, partners and marketers on how to use Facebook. Combining
online courses, in-person training and certification, Blueprint trains
marketers on everything from campaign optimization and how to use video on
Facebook to effective ad measurement solutions. The foundation of Blueprint is
its eLearning center, which features more than 50 online courses and has tracks
organized by category, such as direct response marketing, as well as tracks
designed for specific roles, such as digital buying.
trains agencies, partners and marketers on how to use Facebook. Combining
online courses, in-person training and certification, Blueprint trains
marketers on everything from campaign optimization and how to use video on
Facebook to effective ad measurement solutions. The foundation of Blueprint is
its eLearning center, which features more than 50 online courses and has tracks
organized by category, such as direct response marketing, as well as tracks
designed for specific roles, such as digital buying.
According to Elizma Nolte, Head of Business Marketing for Facebook
Sub-Saharan Africa, “Our goal with the Agency Ambassador Programme is to
empower agencies to help their clients make the most of our platforms. It’s
also a way for us to listen to agencies and learn more about what they need in
their specific markets, so that we can improve offerings across the Facebook
family of services. Facebook is a partnership company at heart, and this
kick-off summit is simply the beginning of a long-term partnership with
agencies across the continent.”
Sub-Saharan Africa, “Our goal with the Agency Ambassador Programme is to
empower agencies to help their clients make the most of our platforms. It’s
also a way for us to listen to agencies and learn more about what they need in
their specific markets, so that we can improve offerings across the Facebook
family of services. Facebook is a partnership company at heart, and this
kick-off summit is simply the beginning of a long-term partnership with
agencies across the continent.”
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