CELEBRITY ENDORSEMENT OF THE WEEK : YEMI ALADE BECOMES ABC RELAXER AMBASSADOR
Nigerian afro-pop singer, Yemi Alade has bagged a multi-million naira deal with international cosmetic company NP Gandour.
She is now the face of ABC Hair Relaxer, which is one of the most popular hair relaxing brand across the continent.
As part of the deal Yemi Alade stars in a multi-lingual TVC which will air in Francophone and English speaking countries; also hot shots of the praised singer promoting “ABC Hair Relaxer Kit” will appear on billboards across the continent.
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