Bebe Akinboade
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NBC LIMITED CREATES WEALTH; SUPPORTS WOMEN WITH TRADE ASSET FINANCING

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 In furtherance of its commitment to women empowerment in its value chain,
the Nigerian Bottling Company (NBC) Limited has identified a unique opportunity
to empower indigent women from communities in Lagos where football pitches are
upgraded under the COPA Coca-Cola tournament. It is expected that it would
provide the women with trade assets and products for a sustainable livelihood.

Speaking at the handover ceremony of the trade assets and products at the
Jakande Estate Pitch, Isolo, Uzo Odenigbo, Head Public Affairs and
Communications, NBC Limited said “Women empowerment and youth development
remain key focal areas of our interventions as the Company continuously
partners with communities on shared values”. 
 His words: “As a business, we leverage women’s economic power as a force
for growth to further our shared objective of social and economic development.
Our route to market is leveraged on women entrepreneurs who represent nearly 70
percent of our dealers, operating our distribution channels and retail outlets
across the country. We believe that unleashing the entrepreneurial potential of
women is one of the surest ways to make our business sustainable, and one of
the most effective and lasting ways we can help families and communities
prosper.” 
The event took place simultaneously with the presentation of upgraded
pitches and donation of football training equipment to the communities, as part
of COPA Coca-Cola activation.
Odenigbo added that “NBC has continuously partnered with the communities,
identifying women with entrepreneurial mindset, who are diligent and would live
up to the expectation of growing their businesses to support their families and
communities. In addition, the women were exposed to practical business skills
training relevant to managing and nurturing a business in a sustainable
manner.”
This gesture has again demonstrated NBC’s commitment to empowering local
communities and supporting women entrepreneurs. Other beneficiaries of the
initiative are community women in Agege, Oworonsoki and Orile in Lagos State.
The four communities received upgraded pitches from COPA Coca-Cola as part of
their efforts towards developing grassroots football and raising young talents.
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