UNVEILING ROYALLUX CLASSIC
As part of efforts targeted at asserting its foothold in the
skin beauty category of the Nigeria
market, the management of Hardis and Dromeda Limited has introduced a new
formulation of antiseptic cleansing agent, Royallux Classic, into the market.
This was disclosed to newsmen by the Chairman of the company, Mr. Chike
Obidigbo, at a briefing held in Lagos
recently. According to the chairman, the rationale behind the new offering is
in line with the commitment of the company to meet the changing needs of its
consumers alongside the desire to reinforce its strength as a local brand. He
said, “The essence of why we are in business is to meet the needs of our
consumers. Having identified this need, we deemed it fit to bring products that
would meet their yearnings. That is why we have taken it upon ourselves to
introduce this new offering.
skin beauty category of the Nigeria
market, the management of Hardis and Dromeda Limited has introduced a new
formulation of antiseptic cleansing agent, Royallux Classic, into the market.
This was disclosed to newsmen by the Chairman of the company, Mr. Chike
Obidigbo, at a briefing held in Lagos
recently. According to the chairman, the rationale behind the new offering is
in line with the commitment of the company to meet the changing needs of its
consumers alongside the desire to reinforce its strength as a local brand. He
said, “The essence of why we are in business is to meet the needs of our
consumers. Having identified this need, we deemed it fit to bring products that
would meet their yearnings. That is why we have taken it upon ourselves to
introduce this new offering.
Our 26 years experience in the business of skin
beauty has placed us in good stead to know what would best suit the interest of
our consumers.”Obidigbo said the cleanser would help to unclog tightened skin
pores to draw out facial dirt, oil, grease and make-ups for easy removal.
According to him, the product offers a new process that leaves the complexion
clearer and healthier.Obidigbo also urged government to pay serious attention
to indigenous manufacturers, while also providing the enabling infrastructure
that would make them thrive.
beauty has placed us in good stead to know what would best suit the interest of
our consumers.”Obidigbo said the cleanser would help to unclog tightened skin
pores to draw out facial dirt, oil, grease and make-ups for easy removal.
According to him, the product offers a new process that leaves the complexion
clearer and healthier.Obidigbo also urged government to pay serious attention
to indigenous manufacturers, while also providing the enabling infrastructure
that would make them thrive.
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